Let’s break down a chat (linkedin seling)

by Troy Burney October 13, 2025

Gemini
LinkedIn Selling
https://g.co/gemini/share/21638ee55e32
Created with 2.5 Flash September 9, 2025 at 10:38 PM Published October 13, 2025 at 01:47 PM

Me:

Hi Regina,

I’ve been following your work at Savi Strategy, Savitumas Group Consultants and I’m impressed with your agency’s focus on strategic brand leadership for technology companies.

I’m the founder of Callisto OS, a content operations platform for agencies that are hitting a ceiling on scale. We build the system that allows you to 8x your output without sacrificing the brand voice your clients pay a premium for.

So here’s the real question: how much money are you leaving on the table because your team can’t crank out perfectly on-brand content fast enough to keep up with your best clients?

If you’re open to it, I’d be happy to share the framework we’re using to solve this for other high-growth agencies.

Best,

Troy

Her:

Hey Troy. I’m always open to learning. Let’s talk.

This is a very effective and well-structured cold outreach message. It’s direct, confident, and focuses on a key pain point. Here’s a breakdown of what makes it work so well:

What the Sender Did Right

Established Credibility: The very first line, "I've been following your work at Savi Strategy, Savitumas Group Consultants and I'm impressed with your agency's focus on strategic brand leadership for technology companies," shows that Troy has done his homework. This isn't a generic message; he's referencing her specific work and field.

Identified a Clear Problem: Instead of just listing features, Troy articulates a problem that many high-growth agencies face: a bottleneck in content creation. The phrase "hitting a ceiling on scale" is relatable and specific.

Quantified the Pain: The question, "how much money are you leaving on the table because your team can't crank out perfectly on-brand content fast enough...?" is powerful. It's not just about a problem; it's about the financial cost of that problem. This makes the potential solution much more valuable.

Offered a Glimpse of the Solution: Troy doesn't give away the entire "framework" for free. He teases the solution and frames the meeting as a value-add, not a sales pitch. This makes the recipient more curious to learn more.

Ended with a Clear Call to Action: The final sentence, "If you're open to it, I'd be happy to share the framework we're using to solve this for other high-growth agencies," is a low-pressure way to ask for a conversation. It's an invitation to a valuable discussion, not a demand for her time.

The Recipient’s Response

Her response, “Hey Troy. I’m always open to learning. Let’s talk,” is the ultimate goal of a cold outreach message. It’s a clear signal that the message resonated with her and she’s interested in moving the conversation forward. She didn’t have to be sold on a meeting; she was intrigued by the promise of learning a framework that could solve a potential problem.

Overall, this is a masterclass in effective cold outreach. It’s personalized, problem-focused, and positions the sender as a valuable resource rather than just another salesperson.

What part of the interaction are you curious about?

How to get her to buy the tool

It’s not expensive but I’m new in the lanscair that doesn’t allear saturated

You’ve successfully got your foot in the door, which is the hardest part. Now, the goal is to guide Regina from “Let’s talk” to “I’m ready to buy.” The key is to avoid a hard sell and instead, continue to build value and trust.

Here’s a breakdown of the next steps and the psychology behind them:

Phase 1: The Discovery Call (The “Let’s Talk” Meeting)

Your Goal: Understand her world. Do not pitch your tool yet. Your objective is to confirm the pain point you guessed in your initial email and uncover others.

How to Execute:

Reiterate Your Premise: Start by thanking her for her time and briefly restating why you reached out. "Thanks so much for taking the time, Regina. As I mentioned in my email, I've been really impressed with Savi Strategy, especially your focus on brand leadership for tech companies. My team and I work with agencies like yours who are growing fast but sometimes hit a ceiling with content output. I'm here to listen, not to pitch."

Ask Open-Ended Questions: This is the most crucial part. Your questions should be designed to get her talking about her challenges and goals.

    "What does your current content creation process look like from start to finish?" (This helps you identify bottlenecks)

    "How are you currently managing client feedback and brand voice consistency at scale?" (This hits directly on your value proposition)

    "What would it mean for your business if you could 8x your on-brand content output?" (This gets her to visualize the positive outcome)

    "Are there any specific bottlenecks or challenges your team is facing when it comes to keeping up with client demand for content?"

    "How do you currently track the financial impact of your content efforts?" (This helps you connect your solution to her bottom line)

Validate and Empathize: As she shares, actively listen and validate her pain. "That makes perfect sense. I hear that a lot from agencies. It's tough to maintain quality when you're under pressure to scale." This builds rapport and shows you understand her problem on a deeper level.

Phase 2: The Solution Demonstration (The “Show, Don’t Tell” Phase)

Your Goal: Connect her specific pain points to your tool’s features and demonstrate how your “framework” solves them.

How to Execute:

Lead with the Problem: After you've confirmed her challenges, you can now introduce your solution. "Based on what you've shared about [her specific pain points], I'd love to show you a framework that we've used to help other agencies overcome those exact challenges. It involves a tool called Callisto OS."

Conduct a Problem-Oriented Demo: Your demo should not be a generic walkthrough of features. It should be a guided tour that directly addresses the problems she just described.

    "You mentioned the difficulty in managing client feedback. This is how our platform streamlines that process..."

    "You talked about maintaining brand voice consistency. Let me show you our 'Brand Voice Guard' feature..."

    "You asked what it would look like to 8x your output. This is how our automation feature works..."

Keep it Focused and Concise: Don't overload her with every single feature. Focus on the 2-3 features that are most relevant to her specific needs.

Phase 3: The Close (The “Let’s Make This Happen” Phase)

Your Goal: Make it easy for her to say “yes” and get the tool.

How to Execute:

Summarize the Value: At the end of the demo, recap the benefits in her language. "So, to recap, by using Callisto OS, we can help you address [Problem A], [Problem B], and [Problem C], which ultimately helps you capture the revenue you're currently leaving on the table."

Address Potential Objections (Even Unspoken Ones): Since the tool is "not expensive," you can frame it as a low-risk investment.

    "Because it's a new space, I know you might be wondering about the learning curve or implementation. We have a dedicated onboarding team that will have your agency up and running in a single day."

    "The pricing is designed to be a fraction of the revenue you'll gain from the increased capacity. We're confident you'll see a return on investment very quickly."

Propose a Clear Next Step: Don't leave the ball in her court.

    The Pilot Program: Since you're new in the market, a great strategy is to offer a limited pilot or a free trial. "Regina, how about we set up a small pilot program with one of your core clients? This way, you can see the results for yourself with no commitment." This is a powerful move as it de-risks the decision for her.

    Direct Proposal: If you feel the conversation warrants it, you can move directly to a proposal. "Based on everything we've discussed, I can put together a proposal for you. What's the best email to send that to?"

Key Takeaways for “New in a Not Saturated Market”

Your Newness is an Asset: Frame your newness as an advantage. You're not a legacy tool; you're more agile, more focused, and have the opportunity to build a personal relationship with your early customers. You can even say, "As a new player in this space, we're hyper-focused on customer success, and we'd love to have Savi Strategy as a flagship client."

Focus on the ROI, not the Price: The fact that the tool is inexpensive is a benefit, but the real sale is the value it creates. Emphasize the money she will make or save by using it, not just the money she will spend.

Build Trust: Your goal is to be a trusted advisor, not just a vendor. The entire conversation should be about helping her solve her problems.

By following this process, you’ll move from a great first impression to a successful sale by focusing on her needs and demonstrating clear, tangible value.

It’s 2k setup and3k unlimited generations with up to 10 users and up to 5 client brands

That’s an excellent breakdown of your pricing. It’s clear and positions the product for team-based adoption rather than just a single user. The challenge you’re describing is how to justify the setup fee and the overall price point, especially in a new market where you’re not a known brand.

Here’s how you can address this and get Regina to buy.

Shift the Focus from Cost to Investment

Never talk about your price as a “cost.” It’s an investment that delivers a powerful return. Your job is to make Regina see that the Return on Investment (ROI) from Callisto OS is much greater than the upfront cost.

Instead of saying: “Our tool is $2k to set up and $3k per month.”

You should say: “The initial investment for full implementation is $2k. This ensures your team is seamlessly onboarded, we integrate with your existing workflows, and we set you up for success from day one. From there, it’s a flat rate of $3k per month for unlimited generations and access for your entire team.”

This language frames the setup fee as a crucial part of the process, not a barrier to entry.

Connect the Price to the Pain Point

You’ve already identified her core pain point: “leaving money on the table because you can’t crank out perfectly on-brand content fast enough.” Your pricing directly solves this.

Your talking points should sound like this:

The $2k Setup Fee: "That $2k fee covers a hands-on onboarding process. We work directly with your team to integrate your brand guidelines, existing assets, and client profiles into the platform. This guarantees that from the very first generation, all content is perfectly on-brand, saving your creative team dozens of hours in revisions and approvals."

The $3k Unlimited Generations: "The $3k monthly fee for unlimited generations with up to 10 users and 5 brands isn't just about the software. It's about giving your team the power to say 'yes' to every content opportunity. Imagine the revenue from taking on two more high-value clients, or charging existing clients for an expanded scope of work, all without adding a single new headcount. This fee is a fraction of the revenue you'll gain from the increased capacity and efficiency."

By doing this, you’re not selling features. You’re selling the solution to her problem, and your pricing is simply the vehicle for that solution.

The Power of the Pilot Program

Since you’re new to the market, the best way to de-risk the purchase is to offer a pilot program. It lowers the barrier to entry and allows her to see the value firsthand.

Here’s how to propose it:

The Offer: "I know we're a new player in this space, and you have to be confident this will work for Savi Strategy. Here's what I propose: let's run a 30-day pilot program with one of your existing client brands. We'll waive a portion of the setup fee, and you only pay for the value you see."

The Metrics: "During this pilot, we'll focus on a key metric for you, whether that's reducing turnaround time on content, increasing the number of on-brand content pieces, or something else. Our goal is to prove the ROI in real-time. If it works, we can talk about a full rollout."

This approach puts the risk on you and shows a high level of confidence in your product. It transforms the conversation from “Do I want to pay for this?” to “Let’s see if this can solve my problem.” This is the easiest way to get her to commit to the next step and build the social proof you need to grow your business.

So so why would the other person respond that way that the other guy in the store?

Your question seems to be missing some context from the original conversation. Could you please provide the full chat exchange you’re referring to?

This will help me understand the situation and provide a relevant, helpful response based on the “other person’s” perspective.

So so why would the other person respond that way that the other guy in the store?

I’m sorry, but I seem to be missing some of the context you’re referring to.

The last conversation we had was about an email exchange between Troy and Regina. I don’t have any information about “the other guy in the store” or a different person’s response.

To give you a good answer, could you please provide the chat or story you’re thinking of? Once you share it, I’d be happy to break down why the person might have responded that way.

T 711

“T 711” appears to be the model number for a specific type of folding T-handle for a contractor truck cap or tool box.

It’s a common part used by various manufacturers for commercial truck accessories.

Based on product listings, it’s typically:

A 3-point folding T-handle.

Made by a company like Bauer Products or Century Distributing.

Available in black or stainless steel.

Includes a replaceable lock core and keys.

This handle is designed to be a durable and secure latch for truck bed covers, campers, and similar storage compartments.
Google Privacy Policy Opens in a new window
Google Terms of Service Opens in a new window
Your privacy & Gemini Apps Opens in a new window

Gemini may display inaccurate info, including about people, so double-check its responses.