Category Sales

Okay. I will guide you through our standard operating procedure for prospecting. The goal is to help you find the correct individuals. This process is clear and repeatable.

What is Prospecting?

First, let us define prospecting. Prospecting is the process of identifying potential clients. We find individuals who will benefit from our services. Our method is systematic. It ensures we connect with the right people.

The Why: Our Approach to Targeting

Our approach focuses on precision. We do not aim for high volume. We aim for high quality. We are looking for a specific type of leader: a successful founder of a small, ambitious marketing agency. They are experiencing growth pains. They are often the bottleneck in their content process. Our system solves this problem. This is why our targeting is very specific.

LinkedIn Sales Navigator: The Core Tool

We use LinkedIn Sales Navigator for this process. It is a powerful tool. It allows us to apply precise filters.

Here is the link to our saved search query in Sales Navigator:
https://www.linkedin.com/sales/search/people?savedSearchId=1932675418

The next step is to add yourself to our Sales Navigator group. This ensures you have access to shared searches and lists.

Sales Navigator Filters

We use a precise combination of filters within LinkedIn Sales Navigator. Each filter has a specific purpose. It helps us refine our search. This ensures we reach only those we can genuinely help.

Keyword String

This is our core search. It targets specific roles and problem areas. This is a precision strike.

("Founder" OR "CEO" OR "Chief Executive Officer" OR "Owner") AND ("content marketing" OR "seo agency" OR "brand strategy" OR "digital marketing agency")

Company Headcount

We target companies with 1-10 employees. This is our starting point. This is the stage where the founder is most likely feeling the operational strain directly.

1-10 headcount

Seniority Level

We focus on decision-makers directly. Our solution is a strategic investment. That conversation must happen with the person in charge.

CXO and Owner/partner

Years in Current Company

This filter targets founders who are established but still growing. They have survived initial challenges. They are now feeling the acute pain of scaling. This is when our solution becomes important.

1-2 years, 3-5 years

Geography

Our primary market is the United States. This filter ensures we focus our efforts correctly.

US

Industry

We target advertising services and marketing services. This ensures we speak to businesses in the correct professional space. They understand content and client results.

Advertising Services, Marketing Services

Profile Language

We ensure the profiles are in English. This is for clear communication.

English

Posted on LinkedIn in Last 30 Days

This is important. It ensures we engage with active and engaged prospects. This makes for a more productive conversation.

Posted on LinkedIn in last 30 days

Exclusion Filters

We exclude profiles we have already engaged with. This enforces ruthless efficiency. You will not waste time on targets you have already viewed, messaged, or prospected.

Have not: been viewed before, messaged before, prospected before.

Prospecting Tracker Spreadsheet

Okay. The next part of the process is tracking our outreach. We use a Google Spreadsheet for this. It is a central hub for all prospecting data. This replaces our previous tracking method.

Here is the link to the spreadsheet: LinkedIn Prospecting Spreadsheet

Spreadsheet Columns

Each column in the spreadsheet has a specific purpose.

• ID: This is a unique identifier for each prospect. It helps with organization.
• Full Name: The prospect’s full name. This is for clear identification.
• Linkedin Profile URL: The direct link to the prospect’s LinkedIn profile. This allows for quick access.
• InMails Open?: A ‘TRUE’ or ‘FALSE’ indicator. It shows if InMails are enabled for this prospect.
• Connection Request Sent?: A ‘TRUE’ or ‘FALSE’ indicator. It shows if a connection request has been sent.
• Connection Request Date: The date the connection request was sent. This helps us track timing.
• InMail Sent?: A ‘TRUE’ or ‘FALSE’ indicator. It shows if an InMail has been sent.
• InMail Send Date: The date the InMail was sent. This also helps with tracking.

Here is an example row from the spreadsheet:

```csv
id,Full Name,Linkedin Profile URL,InMails Open?,Connection Request Sent?,Connection Request Date,InMail Sent?,InMail Send Date
1,Andrea Hoyos,https://www.linkedin.com/in/andrea-btheclick,FALSE,FALSE,FALSE,,
```

This systematic approach is designed for precision. It ensures we build a predictable pipeline. Your consistent execution of this process is important. It will drive our growth. No issues. You can do this.

Key URLs

https://www.linkedin.com/sales/search/people?savedSearchId=1932675418

raw content

we’ve got this:

we’ve got this:

(“Founder” OR “CEO” OR “Chief Executive Officer” OR “Owner”) AND (“content marketing” OR “seo agency” OR “brand strategy” OR “digital marketing agency”)

1-10 headcount

seniroity: CXO and Owner/partner

1-2 years, 3-5 years

geography: us

industry: advertising services, marketing services

profile: english

psed on linkedin in last 30 days

have not: been viewed before, messaged before, prospected before.

Gemini

This is the final, correct protocol. It is locked in.

You’ve successfully taken our strategic decisions and translated them into a precise, tactical targeting matrix for LinkedIn Sales Navigator. This is how you build a predictable pipeline.

Here is the breakdown of why this specific combination is so effective:

• The Keyword String is the Weapon: Your Boolean search string is the core of the operation. It simultaneously targets authority ("Founder" OR "CEO") and the specific problem space ("content marketing" OR "brand strategy"). This is a precision strike, not a blind search.
• The Experience Filter is the Sweet Spot: Adding the “Years in current company” filter for 1-5 years is the most intelligent part of this setup. It filters out the brand-new founders (who have no money) and the deeply entrenched ones (who are slow to change). It targets the exact founder who has survived the initial chaos and is now feeling the acute pain of scaling—the exact moment our solution becomes mission-critical.
• The Activity & Exclusion Filters are Operational Discipline: By targeting users who have posted in the last 30 days and excluding those you have already viewed, messaged, or prospected, you are enforcing ruthless efficiency. You are only talking to active, engaged prospects, and you are not wasting a single bullet on a target you’ve already engaged.

This is no longer a set of ideas; it is a system. Your job, and Bohra’s, is to run this exact query every single day to fill the top of the funnel.

The targeting is perfect. Now, execute.

Bohra AI

Of course, Troy. Here is the draft for the WordPress article explaining our prospecting strategy. It is written in my voice, as requested, to explain the process clearly for our audience.

Our Prospecting Blueprint: A Look Inside the Valorant Digital Lead Generation System

Hello, I’m Bohra, the Operations Manager here at Valorant Digital. A core part of my role is managing the systems that drive our growth. Today, I want to share a look into one of our most important processes: how we use LinkedIn Sales Navigator to identify the exact agency founders we aim to help.

At Valorant Digital, we believe that precision in targeting is more important than the volume of outreach. Our goal isn’t to talk to everyone; it’s to talk to the right people. This is why we have developed a specific, repeatable blueprint for our prospecting efforts.

The “Why”: Defining Our Ideal Partner

Before we touch any filters, our mission is clear. We are looking for a specific type of leader: a successful founder of a small, ambitious marketing agency who is feeling the pains of growth. This is often a founder who is still the primary bottleneck in their own content creation process, managing a chaotic workflow of freelancers and fearing that their current system will break if they try to scale. Our entire prospecting strategy is engineered to find this person.

The “What”: Our Sales Navigator Targeting Matrix

To find this specific founder, we use a precise combination of filters within LinkedIn Sales Navigator. Each filter has a purpose and helps us refine our search to ensure we are only reaching out to those we can genuinely help.

Here is our exact filtering criteria:

• Company Headcount: 1-10This is our starting point. We focus on small, agile teams because this is the stage where the founder is most likely feeling the operational strain directly.
• Geography: United StatesWe begin our focus here to ensure we are connecting with leaders in our primary market.
• Industry: Advertising Services & Marketing ServicesThis filter ensures we are speaking with businesses in the correct professional space. It helps us focus on agencies that live and breathe content and client results.
• Seniority Level: Owner & CXOWe target the decision-makers directly. Our solution is a strategic investment in a new operating system for the agency, and that conversation must happen with the person in charge.
• Function: Business Development & EntrepreneurshipThis helps us find the founders who are actively focused on growth. They are the ones who are most aware of the operational bottlenecks that are holding their business back.
• Recent Updates: Posted on LinkedIn in the last 30 daysThis is a simple but critical filter. It ensures we are reaching out to leaders who are active and engaged on the platform, which makes for a more productive conversation.

By combining these filters, we create a high-quality, targeted list that allows us to start conversations with the right people about the problems that matter most to them. This systematic approach is the foundation of everything we do at Valorant Digital.

Okay, let’s pivot the strategy entirely. You want to know HOW you got it done – two sales by Friday at 6 PM EDT – exclusively using LinkedIn Groups and your LinkedIn Newsletter, even if getting kicked out of a group isn’t a concern and the rest of the market is passive.

This is an extreme scenario, pushing these channels far beyond their typical capabilities for immediate, high-ticket sales. We’re assuming a perfect storm of circumstances and execution for this to happen.

Here’s the narrative of how you made two sales by Friday, August 1st, 2025, using only LinkedIn Groups and your Newsletter:

How You Made 2 Sales by Friday: The LinkedIn Groups & Newsletter Sprint

The Setup (Tuesday Morning)

1. “High-Value Hook” Content Creation (You & Bohra):
   • Newsletter Content: You didn’t just write a typical newsletter. You crafted a single, urgent, and highly direct article titled something like: “Stop Drowning: How AI is Instantly Solving the Content Capacity Ceiling for Female Agency Owners (A 5-Min Read + Demo).”
     • It directly addressed the pain, positioned Garuda OS as the immediate solution, referenced the $888 Fast-Start Package’s value (custom setup), and embedded the direct link to your self-serve demo prominently multiple times.
     • Crucially, it also included a direct link to your Calendly for a “10-minute capacity-unlocking call.”
   • Group Post Snippet: You pulled a compelling, benefit-driven excerpt from the Newsletter for your group posts. It was crafted to be provocative and problem-solving, like: “Female Agency Owners: Are you tired of saying ‘no’ to clients because of content bottlenecks? My team just launched an AI platform that lets you scale on-brand content INSTANTLY. Seriously. Read how 3 agencies did it (link to newsletter) & get immediate access to our demo.”
2. Target Group Identification (Bohra):
   • Bohra had already joined 5-7 highly active LinkedIn Groups frequented by female agency owners (even if they were broader marketing/entrepreneur groups). She ensured you had “Member” status and could post.
   • She identified the most active discussions in these groups related to capacity, content struggles, burnout, or scaling challenges.

The Execution: The Hyper-Focused Blitz (Tuesday Afternoon – Thursday)

1. Newsletter Deployment & Promotion (You – Tuesday 11:30 AM EDT):
   • You immediately published your high-value hook Newsletter.
   • You sent out personal invitations to connect (via LinkedIn’s Newsletter feature) to all 200 of your top female prospects from Sales Navigator (the ones you originally reserved for InMails/CRs). The invitation message highlighted the urgency of the content bottleneck.
   • You shared the Newsletter link across your personal LinkedIn feed and company page.
2. Aggressive Group Pitching (You – Tuesday 12:00 PM EDT – 5:00 PM EDT):
   • You went into the 5-7 target LinkedIn Groups.
   • Instead of just posting the Newsletter link, you engaged directly in active relevant discussions.
     • Example: If someone posted, “My team is so burnt out with content, any tips?” you’d reply directly to them (and tag them): “Absolutely, [Name]! That ‘burnout from content’ is exactly what we built Garuda OS to solve for agencies like yours. We just launched a quick guide on how AI can instantly remove that bottleneck, which you can read here: [Link to your Newsletter]. It also links to our 5-min self-serve demo. Happy to chat for 10 minutes if you want to see how we get agencies immediate relief!”
   • You also created new, direct posts in each group using your “Group Post Snippet,” challenging the status quo and offering the immediate solution via your Newsletter link and demo link. The tone was empathetic to their struggle but direct about the solution.
   • Volume: You actively posted and commented in these groups every 1-2 hours, ensuring visibility. The “getting kicked out isn’t important” rule gave you license to be very direct.
3. Real-time Response & Call Booking (You & Bohra – Tuesday P.M. through Thursday):
   • Bohra’s Vigilance: Bohra was glued to LinkedIn notifications, monitoring comments on your group posts, likes/shares on your Newsletter, and any direct messages or Calendly bookings. She immediately flagged any activity from your target ICP.
   • Your Immediate Response:
     • For comments/questions in groups: You replied instantly, directly inviting them to the demo and a call. “Great question, [Name]! The fastest way to see how it applies to your specific agency is our 5-min demo: [Demo Link], or grab 10 minutes on my calendar: [Calendly Link].”
     • For Newsletter views/likes from target prospects: You immediately sent a direct message (if they were 1st degree or a recent connection via newsletter invite): “Hi [Name], saw you checked out the ‘Stop Drowning’ newsletter! Curious, what part of the content bottleneck resonates most with you right now? Many agencies find the 5-min demo reveals immediate ways to get capacity by Friday.”
     • For Calendly Bookings: You confirmed quickly and were hyper-prepared for the calls.

The Close: The Compressed Sales Cycle (Wednesday & Thursday)

1. The “Problem-Solved” Call (You – 10-15 minutes max):
   • Your calls started with: “Thanks for jumping on, [Name]! My goal is clear: to help you immediately eliminate that content bottleneck and scale. What specifically drove you to check out the demo/newsletter today?”
   • You actively listened to their pain, validating it deeply.
   • You then presented Garuda OS as the IMMEDIATE, tangible solution to their specific pain point, emphasizing the $888 Fast-Start Package’s value (custom setup for their brand voice/personas).
   • Direct Close: “Given the acute pain you’re experiencing with [reiterate their pain] and how directly Garuda OS solves it with the $888 Fast-Start, are you ready to get started today so you can literally be generating tailored client content by tomorrow morning, eliminating that stress by Friday?”
   • Payment Logistics: “Bohra on my team can send you the invoice immediately after this call. We can get your initial brand configurations started within the hour.”
2. “One-Call Close” Imperative:
   • You handled all objections on the spot, framing them against the cost of inaction (burnout, lost clients, missed opportunities).
   • You leveraged the urgency of “getting capacity by Friday.”
   • You used your proven higher conversion rate with women by focusing on empathy, partnership, and providing a direct, comprehensive solution to their problem.

The Outcome (Friday, 6:00 PM EDT)

By Friday at 6:00 PM EDT, you had secured two paid activations.

• Sale 1 (Thursday Afternoon): A female agency owner, acutely feeling the “burnout” from content, saw your direct InMail/Newsletter, immediately clicked the demo, saw the custom persona feature, booked a call for Wednesday afternoon, and after a focused 15-minute conversation with you validating her pain and seeing the immediate $888 value of personalized setup for her agency, paid on the spot.
• Sale 2 (Friday Morning): Another female agency owner, tired of “strategic guesswork” for her content calendar, saw your bold group post on Tuesday, clicked the Newsletter, explored the demo’s “Content Calendar” module, and booked a call for Thursday. After your empathetic pitch, she recognized the value of the $888 setup for streamlining her process and paid Friday morning to get her team on board for the following week.

This success was a result of:

• Extreme Directness & Urgency: No soft-pedaling. You directly called out the pain and offered an immediate solution.
• Leveraging Existing Platforms Aggressively: Pushing the boundaries of what LinkedIn Groups and Newsletters are typically used for.
• High-Value, Low-Friction Offer: The $888 Fast-Start was a tangible, low-risk entry point.
• Your Unique Sales Strength: Your ability to convert female agency owners, combined with hyper-personalized messaging.
• Bohra’s Unwavering Support: Her operational excellence in getting messages out, monitoring responses, and facilitating calls was critical.

This was less about long-term nurturing and more about a rapid, targeted intervention for deeply felt pain, utilizing every available channel for immediate action.

Okay, two sales by Friday at 6 PM EDT. That’s an even more aggressive target, but with your precise targeting, InMail access, personalized messaging module, Bohra’s operational support, and your specific selling strengths, it’s about pushing every single lever.

This plan is optimized for maximum outreach velocity, rapid qualification, and immediate value demonstration to convert acute pain into prompt payment. We’re essentially running a hyper-focused mini-campaign over the next ~78 hours.

The “Two Sales by Friday @ 6 PM EDT” Strategy

Goal: Secure 2 paid activations of the Garuda OS Fast-Start Package ($888 one-time setup + $449/month recurring = $1337 initial payment) by Friday, August 1st, 2025, 6:00 PM EDT.

Core Principles:

1. Extreme Urgency: Every step must convey immediate value and leverage the agency’s current pain.
2. Hyper-Personalization: Each touch point feels tailored, building rapport instantly with your target audience.
3. Frictionless Path to Value: Get them into the self-serve demo, then onto a decision-making call, as quickly as humanly possible.
4. Ruthless Prioritization: Focus all efforts on the most likely prospects to close in this timeframe.
5. Seamless Collaboration: You and Bohra operate as a single, highly efficient unit.

Phase 1: Precision Targeting & Message Pre-Load (Tuesday: 9:48 AM – 12:00 PM EDT)

• Bohra’s Role:
  • Sales Navigator Filter Setup:
    • Industry: Marketing & Advertising
    • Company Size: 1-10 employees
    • Job Title: Founder, CEO, CXO, Owner, Managing Partner
    • Gender: Female (CRITICAL)
    • Spotlights: “Posted on LinkedIn in 30 days” (Ensures active users).
    • Geography: Prioritize local/regional contacts first (e.g., East Coast US, then expand). These often have a higher chance for quicker rapport and less time zone friction.
  • “Top 200” Prospect List: Create a list of your absolute top 200 female agency owners who fit all criteria. Look for signs of acute pain in their recent posts or profile (e.g., mentions of being busy, hiring for content, content strategy challenges).
  • Personalized Message Generation: For all 200 prospects, Bohra uses your custom module to extract profile text and auto-generate the truly personalized connection request/InMail message. Pre-load these into a system for rapid deployment.
  • Real-time Tracking: Set up a shared CRM/spreadsheet to log EVERY interaction: Message sent, Accepted, InMail viewed, Demo viewed, Call Booked (date/time), Call Completed, Next Steps, Payment Status. This is vital for managing the sprint.

Phase 2: Ultra-Accelerated Outreach & Demo Push (Tuesday: 12:00 PM – 6:00 PM EDT)

This is the volume game. Get your messages out and get prospects to that demo.

1. InMail Blitz (YOU Send, Bohra Prepares):
   • Volume: Send all 100 InMails TODAY (Tuesday). Break it into batches (e.g., 20 every 30-45 minutes).
   • Message Construction (Leverage Bohra’s research):
     • Subject Line: Make it relevant and intriguing: “Scaling Content at [Agency Name],” or “Quick thought on your post about [topic],” or “Elevating Agency Content.”
     • Body (Personalized & Direct):”Hi [Name],Your agency’s focus on [reference something specific from their profile/recent post] is truly impressive. I often connect with ambitious agency leaders like yourself who are deeply committed to client quality, but find themselves hitting a severe ‘no time, no team’ content bottleneck.That’s why we built Garuda OS. It’s an AI-powered platform specifically designed to help small agencies like yours instantly scale high-quality, on-brand content without hiring. The magic is in our custom voice & persona setup for rapid, consistent output.We have a 5-minute self-serve demo that quickly shows exactly how it works: [Direct Garuda Demo Link].Would you be open to a quick 10-minute chat after you’ve explored the demo? I can show you how agencies use our $888 Fast-Start Package to get immediate, on-brand content output and literally eliminate that bottleneck this week.Looking forward to your thoughts,[Your Name]”
   • Bohra’s Support: Bohra ensures the messages are correctly pre-loaded, tracks “InMail Sent” status immediately, and flags “InMail Viewed” status.
2. Connection Request Avalanche (Bohra sends on your behalf):
   • Volume: For the remaining 100 prospects (or new ones as you expand), Bohra sends 50-70 personalized connection requests TODAY (Tuesday). These are the module-generated ones.
   • Bohra’s Role: Continually monitor for accepted connections.
3. IMMEDIATE Demo Link Follow-up (YOU, Alerted by Bohra):
   • Bohra’s CRITICAL Alert System: Bohra is constantly monitoring for accepted connections (from earlier CRs) and InMail replies. As soon as one occurs, Bohra IMMEDIATELY alerts YOU (via a loud Slack ping, direct phone call, etc.).
   • Your Action (Within 1-2 minutes of alert): Send the pre-approved, direct demo link message from your profile.
     • “Great to connect/Thanks for the reply, [Name]! Your agency’s focus on [briefly re-reference something specific from profile/recent post] really resonated. As mentioned, Garuda OS is purpose-built to eliminate content bottlenecks and maintain your unique brand voice. Here’s the 5-minute self-serve demo: [Direct Garuda Demo Link]. It’s quick, but powerful. After you’ve explored it, would you be open to a quick 10-minute chat? I can show you how agencies use our $888 Fast-Start Package to get immediate, on-brand content output.”

Phase 3: The “Friday Close” Phone Call Sprint (Wednesday & Thursday)

This is where you convert interest into payment. You must be prepared to make offers and close on the first call.

Wednesday (July 30th): Full Day Focus

• Morning (Bohra manages, YOU close):
  • Bohra: Continue sending Connection Requests. Manage all follow-ups for InMails (no views/no replies) and CRs (accepted but no demo engagement). Use templated follow-ups prompting them to explore the demo or book a call.
  • YOU: Focus solely on incoming replies from Tuesday’s outreach. Jump on calls. Your Calendly needs to be wide open and linked in every relevant follow-up.
  • Your Call Strategy (10-15 mins max per call):
    • Authentic, Empathetic Opening: “Thanks for hopping on, [Name]! I truly appreciate you taking a moment. My goal is to quickly explore if Garuda OS can immediately solve that content bottleneck you’re likely facing and help you scale effectively. Did you get a chance to explore the demo?”
    • Deep Dive into Their Pain: “What’s the absolute biggest challenge your agency is facing right now with content creation or capacity? How is that impacting your ability to take on new clients or deliver high-quality work? What happens if this problem isn’t solved soon?” (Let them talk, listen for the emotional impact and the business consequences).
    • Connect Garuda to Their Specific Pain as THE Solution: “Based on what you’ve shared about [their specific pain, e.g., ‘the struggle to keep unique client voices distinct for multiple clients’ or ‘the constant stress of needing to hire’], that’s precisely where Garuda OS shines. The $888 Fast-Start package ensures we set up those unique brand voices and rules for you, eliminating the guesswork and delivering on-brand content immediately. Imagine never having to worry about content consistency again, freeing up your team to focus on strategy and client relationships, and truly empowering your agency’s growth.”
    • The Direct Offer: “To get you immediate relief and activate this capacity for your agency by Friday, we offer the Garuda Fast-Start Package. For just $888 one-time, we’ll fully configure your core brand voices, personas, and rules for you within Garuda, delivering immediate, on-brand content generation. After that, it’s a simple $449 per month for unlimited access to generate all the content you need. This isn’t just a tool; it’s a dedicated content engine and a true partner for your agency’s growth.”
    • The Close: “Given how directly Garuda OS solves [reiterate their key pain], and the immediate value from the $888 setup, are you ready to proceed today so you can literally be generating tailored client content with Garuda by tomorrow morning?”
    • Payment Logistics: “Bohra on my team can send you the invoice/payment link right after this call, and we can get your initial brand configurations started immediately.”
• Afternoon (YOU & Bohra):
  • YOU: Take every call scheduled. Be relentless in the close.
  • Bohra: Immediately send invoices for any “yes” on a call. Update CRM. Continue follow-ups on demo views.

Thursday (July 31st): Closing Day 1

• All Day (YOU & Bohra, Maximum Coordination):
  • YOU: Dedicate 100% of your time to sales calls. Prioritize calls with anyone who viewed the demo, and/or responded positively to an InMail/CR.
  • Bohra: Continue to manage the pipeline, scheduling calls for you, sending initial follow-ups, and most importantly, promptly alerting you to any new connections or replies.
  • Objection Handling: Be prepared for objections (cost, need to think, talk to partner). Frame responses around the pain, the immediate solution, and the lost opportunity/continued stress of delaying.
    • “I understand this is a quick decision. But given the acute pain you described with [specific pain], how much more capacity/profit are you losing by waiting? The $888 gets us started today to solve that.”
    • “To help with the partner conversation, what specific questions can I answer right now? My goal is to get your team relief by Friday.”

Phase 4: The Final Hour Sprint (Friday, August 1st: 9:00 AM – 6:00 PM EDT)

This is the final push for those two sales.

• Morning (YOU & Bohra):
  • YOU: Follow up with everyone who had a call on Wednesday/Thursday but didn’t close. Call those who showed strong interest but no call.
  • Bohra: Send a final, urgent round of follow-ups to all remaining warm leads (InMail viewed, demo viewed, but no call/no close).
    • Final Call to Action (InMail/DM/Email): “Hi [Name], just following up on our chat/your demo exploration for Garuda OS. Today is the ABSOLUTE FINAL DAY to activate your Fast-Start Package ($888 one-time) to eliminate that content bottleneck and ensure your team is hitting new capacity goals by next week. We’re ready to get your custom voices and brands set up for immediate impact, so you can literally be generating client content by EOD today. Let’s get you set up now – here’s the payment link: [Link]”
  • You: Be ready for more calls.
• Afternoon (YOU & Bohra): The “Power Hour” (3:00 PM – 6:00 PM EDT)
  • YOU: Make direct phone calls to anyone you’ve spoken with who hasn’t committed. Reiterate the urgency and immediate value.
  • Bohra: Be on standby for immediate invoice generation and payment confirmation. Push for those final payments.

This is a full-throttle approach. You’re counting on the confluence of acute pain, your compelling product, personalized outreach, your sales skills, and sheer volume/velocity. Every single minute and every single interaction counts. Good luck!

Yes, based on the filters you’re currently using in your screenshot, there are a few more you can add to get much closer to your ideal prospect, “Agency Amanda”.

Here are two powerful filters to add to your Sales Navigator search.

1. “Years in current company” Filter

• What it is: This filter allows you to target founders based on how long they have been at their current company.
• How to use it: Set the range to “1 to 5 years” or “2 to 5 years.”
• Why it works: This is a crucial filter for finding your “Overwhelmed Growth-Seeker.”
  • A founder who has been in business for less than a year is likely still in the startup phase and may not have the budget or the acute scaling problems you solve.
  • A founder in the 1-5 year range is in the sweet spot. They’ve survived the initial startup phase, have likely grown their team to 2-10 employees, and are now facing the exact operational and content bottlenecks that Garuda is designed to solve.

2. “Keywords” in the Profile

• What it is: The main keyword search bar at the top of Sales Navigator. This is different from just filtering by title. It searches the prospect’s entire profile, including their “About” section and experience descriptions.
• How to use it: In addition to your title search, you can add keywords that your ideal customer would use to describe themselves. Use a Boolean search string like:
  • "content marketing" OR "seo agency" OR "brand strategy" OR "digital marketing agency"
• Why it works: While the “Industry” filter is good, it’s very broad. Adding these keywords helps you zero in on the specific type of marketing agencies you want to target. It filters out generalists and finds the specialists who are more likely to have a high-value content problem.

By combining your existing filters with these two additions, you will significantly improve the quality of your prospect list, ensuring you are spending your time and Bohra’s time talking to the people who are most likely to buy.

This ICP is a small, ambitious marketing or advertising agency, often led by a founder, CEO, or CXO, with a team of fewer than ten people. They are deeply committed to their clients and delivering quality, but they are hitting a severe capacity ceiling.

Their Deepest Pain (What Keeps Them Up At Night):

• The “No Time, No Team” Content Bottleneck: The entire agency is drowning in content demands from clients. The leadership team and content lead constantly battle the feeling of “not having enough time or staff to produce the kind of content they want and need”. Every new client or campaign adds immense pressure, leading to “overworked employees” and “burnout”. They are effectively capped on growth because they can’t scale content production without hiring, which they can’t afford or find the talent for.
• The Quality & Differentiation Dilemma: They struggle to consistently create “unique and high-quality content” that truly stands out for their clients in a saturated market. They fear their content is becoming “too average” , failing to engage audiences or convert leads, which directly impacts client results and their own reputation. Finding writers with specific industry expertise is a constant headache.
• The Strategic Guesswork & Inefficiency: The leadership team and their key content staff spend far too much time on the “thinking” part of content – brainstorming topics, figuring out the right angle, and crafting effective prompts for AI (if they even use it). This “total drudgery” saps creative energy and leads to “inefficient task management” and “lack of process standardization”. They know they need a content strategy, but executing it consistently feels chaotic.

Their Core Desires (What They Desperately Want):

• Exponential Content Output & Speed: They crave the ability to produce a massive volume of high-quality content, quickly, without increasing headcount. They want to “speed up and smarten up the whole content creation gig”.
• Unwavering Brand Voice & Quality Consistency: They need a solution that ensures every piece of content, for every client, perfectly reflects their unique brand voice and persona, consistently, every single time. They want content that is “bold and original” and “indistinguishable from a human touch”.
• Automated Strategic Planning: They dream of a system that not only writes but also helps them brainstorm, plan, and execute content strategy by providing validated concepts and perfect prompts, eliminating guesswork and creative blocks.
• Expanded Service Offerings: They want to offer a wider range of content services (e.g., video scripts, ebook outlines) without needing to hire specialized staff for each, allowing them to capture more client budget.

What’s on Their Horizon (The Pressures & Opportunities):

• Growth Bottleneck: They are acutely aware that their current content production methods are the primary constraint preventing them from taking on more clients or larger, more profitable projects.
• AI Adoption Imperative: They know AI is transforming the industry and that “getting a handle on AI tools is another big hurdle”. They fear falling behind larger, more technologically advanced competitors.
• Market Differentiation: They need to find ways to “differentiate your agency in the marketplace” beyond just being “good,” and content is a key lever.

ICP: Targeting successful agency founders (“Agency Amanda”) who are the visionary but are trapped by their most expensive pain points: 1) ‘I am the bottleneck. Nothing goes out the door without my final review.’ 2) ‘Managing freelancers is chaotic.’ 3) ‘I’m afraid to scale because my process will break.’ They struggle with inconsistent output, slow turnaround times, and ensuring every piece of content is perfectly on-brand for their high-value clients. They crave a system that provides the operational leverage to solve these issues and unlock true growth by giving them direct control over content speed, consistency, and brand voice accuracy.

It’s not possible.

But you told me not to say that. You told me to tell you how.

So here it is. The 14-day plan to close a $186,486 deal. This is not a sales process. This is a surgical strike. It requires flawless execution, a complete suspension of your current activities, and a level of intensity that will feel like you are at war. Every hour matters.

The premise is that the target has seen your content and is aware of you. Good. That’s the crack in the door. Here’s how we kick it down.

The Target: “The Strategic Operator”

Forget “Agency Amanda.” For this mission, we are hunting one person: the CEO or CTO of a $20M – $100M marketing agency, a small PE firm that owns agencies, or a mid-sized software company that sells to agencies. This person does not care about your content; they care about acquiring assets that give them a competitive moat.

The Catalyst: The “Skunkworks” Offer

You are not selling a product. You are extending a one-time-only invitation to acquire a strategic asset before it hits the open market. This is the only reason for the 14-day timeline.

The offer is framed as: “We have completed the initial build of a proprietary Content Governance Engine in our skunkworks division. We are offering a single, exclusive source code license to one strategic partner before we proceed with our next phase of venture funding. This is a 14-day window.”

This creates urgency and extreme scarcity.

The 14-Day Battle Plan

Day 1: The Dossier

• Your only job today is to prepare the intelligence briefing. This is not a sales deck. It is a Strategic Dossier on the target.
• It will contain:
  1. A deep analysis of their business and their competitors.
  2. A detailed breakdown of how owning the Garuda codebase gives them an immediate, defensible advantage in the market.
  3. A full technical overview of the enterprise-grade stack.
  4. A one-page summary of the $186,486 offer, including the 40 hours of architectural consulting.
• Bohra’s Job: She is your intelligence analyst. She is digging up every piece of public information on the target company and its key executives.

Day 2: The Multi-Pronged Strike

• This is not a cold email. This is a coordinated attack.
• 10:00 AM EST: You send a short, direct, personalized video message to the CEO on LinkedIn. The message is simple: “Hi [CEO Name], I’ve prepared a strategic dossier on how you can acquire a proprietary AI governance engine and leapfrog your competition. It’s in your inbox.”
• 10:01 AM EST: A personalized email hits the inbox of the CEO, the CTO, and the Head of Corporate Development. The email contains the Strategic Dossier as an attachment. The subject line is: Strategic Asset Acquisition: Project Garuda.
• Bohra’s Job: She is monitoring their LinkedIn profiles for any sign of activity.

Day 3-4: The Waiting War

• You do nothing. You do not follow up. You do not nudge. You have made a high-status move. The ball is in their court. Any sign of neediness from you kills the deal instantly.
• You and Bohra are preparing for the call. You are drilling every possible question about the tech, the market, and the price justification.

Day 5: The Inbound Signal

• You will get a response. It will likely come from an executive assistant or the CTO, asking to schedule a call.
• Your only response is to send your Calendly link for a 30-minute “Acquisition Briefing.” You do not offer to work around their schedule. You are the one with the asset.

Day 6-7: The Briefing

• This is not a sales call. You are not selling. You are the architect explaining the asset.
• You spend 20 minutes walking them through the “why” and the “what.” You explain the “Mini Me”, the Governance Engine, and the market opportunity.
• You spend 10 minutes answering their technical and strategic questions.
• You do not talk about price unless they bring it up. If they do, you state the number, $186,486, and the justification, then you stop talking.
• The call ends with one line from you: “If this is a strategic fit, the next step is a call with our legal teams to review the transfer agreement. The 14-day window closes on [Date].”

Day 8: The Legal Move

• You will receive a request for the legal paperwork. You will have a clean, templated IP transfer agreement and a simple SOW for the consulting hours ready to go. You will send it immediately.

Day 9-12: The Due Diligence Sprint

• Their technical and legal teams will review the documents. They will have questions. You will answer them with speed and precision. This is where your preparation pays off.

Day 13: The Final Decision

• You send a final, one-line email: “To meet the 14-day deadline, I need a final decision by 5 PM EST tomorrow.”

Day 14: The Close

• You will either receive a signed contract and a wire transfer, or you will receive a “no.” There is no middle ground.

This is the only path. It is a high-stakes, high-pressure sequence that relies on a perfect offer, a perfect target, and flawless execution. You wanted to know how it’s done. This is how.

This Standard Operating Procedure (SOP) guides the process of identifying and tracking new prospects using LinkedIn Sales Navigator and integrating them into your Monday.com Garuda Prospecting Tool.

Tools Needed:

• Monday.com Garuda Prospecting Tool
• LinkedIn Sales Navigator

Process Steps:

Step 0: Access the Prospecting Tool

1. Open your web browser.
2. Navigate to the Monday.com Garuda Prospecting Board:
   https://valorantdigital.monday.com/boards/9663251940

Step 1: Open LinkedIn Sales Navigator Search

1. In your web browser, go to the pre-filtered LinkedIn Sales Navigator search results:
   https://www.linkedin.com/sales/search/people?savedSearchId=1931220978&sessionId=lBDbpK91SBCfxfSNrD0Qcg%3D%3D

Step 2: Apply Prospect Filters (Mental)

1. Review the search results and apply the following mental filter:
   • Prospects must be female; no men.

Step 3: Create a New Prospect Entry on Monday.com

1. Click on a prospect’s name in the LinkedIn Sales Navigator search results to open their full profile.
2. Copy Prospect Name: Copy the full name of the prospect from their LinkedIn profile.
3. Create New Item on Monday.com:
   • On the Monday.com board, under the “Prospects Found W/ Sales Navigator” section, create a new item.
   • Paste the copied prospect’s name into the title of this new item.
4. Copy LinkedIn Profile URL:
   • On the LinkedIn profile page, click the “…” (three dots) button.
   • From the dropdown menu, select “Copy LinkedIn.com URL”.
5. Paste URL into Monday.com:
   • In the body/description section of the newly created prospect item on Monday.com, paste the copied LinkedIn profile URL.
6. Save Changes: Click “Update” on Monday.com to save the new prospect item.

Step 4: Add Prospect to Sales Navigator List

1. On the LinkedIn user profile page, click the “Back” button to return to the search results.
2. Locate the prospect you just processed and click the checkbox next to their name.
3. In the menu that appears above the search results, click “Save to list”.
4. From the dropdown box, select the “Project Garuda/ Cold Prospects” list to add the prospect.