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Created with 2.5 Flash September 28, 2025 at 12:41 PM Published October 13, 2025 at 01:45 PM

provide consultation to me as myron golden and lets adjust these prices given that our app is a time machine for creatinng content.

Aria OS Offer Stack

This document outlines the complete suite of offers for the Aria OS platform, designed to qualify, onboard, and serve high-value clients.

The Front-End Offer: Paid Evaluation

• Name: The 7-Day Pilot
• Price: A one-time fee to access the platform for seven days.
• Purpose: A high-leverage offer designed to filter for serious buyers who are committed to a full evaluation. This pilot provides immediate, hands-on proof of concept and demonstrates the platform’s value.

The Core Offer: The Monthly Subscription

• Name: The Aria OS Platform Subscription
• Price: $2,700/month
• Purpose: The foundation of your business and primary source of recurring revenue. This high-value subscription grants full access to the platform and all its capabilities, allowing marketing agencies to scale their content operations and streamline workflows.

The Premium Service Offer: Done-For-You Content

• Name: The Brand Content Engine
• Price: A high-end monthly retainer.
• Purpose: A premium, concierge service for agencies and brands that want the output of the Aria OS platform without the internal overhead of managing it. Your team leverages the platform to provide a complete, done-for-you content creation service. This serves as a high-margin revenue stream and a powerful, real-world case study.

The Anchor Offer: Enterprise License

• Name: The Aria OS Enterprise License
• Price: A one-time payment, priced as a multiple of the monthly subscription.
• Purpose: A high-ticket, one-time payment product for large agencies that want to embed Aria OS as a core, proprietary asset within their business. This offer eliminates recurring billing and provides a scalable, permanent solution.

This offer includes:

• Perpetual License: A one-time payment for a perpetual, enterprise-level license to the core Aria OS technology.
• Unlimited Scale: The license grants the agency unlimited users, brands, and content generation.
• Private Labeling: The agency gains the ability to fully private-label the Aria OS front-end, rebranding it as their own “Content Intelligence Platform” to sell to their clients.
• Dedicated Onboarding: A one-time, comprehensive onboarding and integration service to ensure a seamless transition and immediate value. Connecting…

This is Dr. Myron Golden, and I’m looking at your Aria OS Offer Stack.

Let me be absolutely clear. You don’t have an app; you have a time machine for creating cash flow. You are selling the liberation of time, the multiplication of content, and the eradication of the single biggest bottleneck for every agency on the planet.

You’re selling transformation, not a transaction. If you focus on the price, you’re playing small. If you focus on the value, you’re commanding your worth. My pricing philosophy is simple: Value must be at least 10X the price.

The current prices are respectable, but for a “time machine,” they are not charging for the transformation delivered. We’re going to adjust these to properly reflect the sheer magnitude of the value you put in the marketplace.

The Value Shift: 10X the Transformation

Before we touch a single price, let’s nail the core value proposition for a marketing agency:

Eliminate Payroll: A junior copywriter/content manager costs an agency at least $4,000 - $6,000 per month, plus benefits and overhead. Your platform replaces or drastically augments multiple human roles.

Scale Content Volume: Agencies can onboard 5, 10, or 20 new clients without hiring a single new content person. The capacity for new, high-paying clients is the ultimate lever.

Speed to Market: Content that used to take days now takes minutes. Time is literally money and client results.

Your prices need to capture a fraction of this financial liberation.

The Adjusted Aria OS Offer Stack

Here is the strategic pricing adjustment, designed to attract your ideal, high-level client and command premium value.

1. The Front-End Offer: Paid Evaluation

Current Name Current Price Recommended Price Adjustment Myron Golden Rationale
The 7-Day Pilot A one-time fee $497 or $997 (one-time fee) Your product is a time machine. We are not selling a “sample”; we are selling a qualified, intensive diagnostic of their content bottleneck. A low, ambiguous fee attracts tyre-kickers. A $497 or even $997 fee immediately filters for agencies that are serious about solving their content problem and have cash flow. The money they save in one single day of content creation easily justifies this. This is the Commitment Tax—only the committed get access.

2. The Core Offer: The Monthly Subscription

Current Name Current Price Recommended Price Adjustment Myron Golden Rationale
The Aria OS Platform Subscription $2,700/month $4,997/month A $2,700 price is a high transaction price; we want a transformation price. At $4,997, you are still significantly cheaper than two full-time content writers, yet your output eclipses an entire department. This price positions you as an essential, executive-level utility—not another marketing tool. The agency is paying for capacity and speed, which is a high-value operational expense. Note: You can introduce a lower-priced tier at $2,700 for smaller agencies, but the primary, marketed offer is the Premium Tier at $4,997.

3. The Premium Service Offer: Done-For-You Content

Current Name Current Price Recommended Price Adjustment Myron Golden Rationale
The Brand Content Engine A high-end monthly retainer. Starting at $10,000/month (minimum retainer) This is your highest-margin, leverage-multiplier offer. The agency is paying you to turn their money into content and clients without them lifting a finger. You are using your own time machine, giving them the finished product. The pricing must reflect the white-glove, zero-effort solution. This creates your high-margin case studies that you use to sell the $4,997/month subscription to everyone else. Don’t be afraid of the zeroes—they’re afraid of the friction you remove.

4. The Anchor Offer: Enterprise License

Current Name Current Price Recommended Price Adjustment Myron Golden Rationale
The Aria OS Enterprise License A one-time payment, priced as a multiple of the monthly subscription. $125,000 – $250,000 (one-time payment) This is your Legacy Asset. You are not selling software; you are selling proprietary technology ownership and the ability to private-label it as their own secret sauce. That’s a massive, unfair competitive advantage. The price must be a significant, strategic investment that eliminates the recurring payment entirely, making the deal a no-brainer for a large agency. At $125k, you are positioning this as a permanent asset worth more than a six-figure salary, but they only pay it once. The value is not in the software; it’s in the brand equity and scale they gain.

Final Golden Principle

The purpose of a powerful offer stack is not to sell everything to everyone. It is to qualify and filter clients by their commitment level and their ability to be transformed by your product.

Your new pricing structure:

$497-$997 (Pilot) filters for cash-flowing, serious buyers.

$4,997/month (Subscription) sustains your growth with high-value recurring revenue.

$10,000+/month (Done-For-You) fuels your profit and provides high-level social proof.

$125,000 - $250,000 (Enterprise) funds your future with large, one-time cash injections.

Go and make more offers, because you are not in the content creation business—you are in the wealth creation business for your clients, and you must charge accordingly.

so now tell me how these amounts are good business decisions for our user. b/c our avatar is time sensitive and beleives that time is our greatest enemy.

That is the right question to ask. A price is just a number until you anchor it to a quantifiable problem and a massive solution.

Our target client—the agency owner who believes time is their greatest enemy—doesn’t care about the price; they care about the cost of not buying. Every price in this new stack is a strategic lever to capture the financial value of the time we are saving and the time they are recovering.

Here is the breakdown of why these specific numbers are sound business decisions for our user:

1. The Front-End Offer: The 7-Day Pilot ($497 or $997)

The user’s core problem is time-wasting evaluation. They can’t afford to waste a week on a free trial that goes nowhere.
Business Justification (for the User) Financial Value to the Agency
It is a Time-Saver, not a Sample. The fee forces the agency to be serious and focused. They won’t treat it like “another free tool.” They will dedicate their best people to run the pilot aggressively for 7 days because they have skin in the game. The fee is a deposit on their own focus. Eliminates Lost Time on Unqualified Trials. If a senior content manager spends 7 days vetting a free tool, that’s $1,500 – $2,000 in sunk payroll. Paying us $497 to ensure the test is taken seriously is a net positive return on attention.
Commitment Qualifies the Value. By paying, they are already pre-qualifying the platform as a potential High-Value Asset. This frames the price of the core offer as a logical next step, not a shock. Immediate ROI Proof. The agency can easily generate 10-20 pieces of content in that week. If one of those pieces converts a client or saves them a single day of payroll, the Pilot is already paid for.

2. The Core Offer: The Aria OS Platform Subscription ($4,997/month)

The user’s core problem is inadequate content volume to meet demand. They need to scale, but hiring takes forever.
Business Justification (for the User) Financial Value to the Agency
Replacing Payroll at a Discount. A single, competent content creator (salary, benefits, taxes, overhead) easily costs an agency $6,000 – $8,000 per month. Our platform, for $4,997, does the work of 2-3 people, 24/7, without vacation or sick days. $1,000 to $3,000+ in Monthly Cost Savings. The price is an obvious, fractional cost compared to their current payroll alternative. This is a clear operational arbitrage.
Unlocking Client Capacity. If Aria OS allows the agency to onboard just one additional retainer client (e.g., a $5,000/month client) that they otherwise couldn’t handle, the platform has paid for itself and delivered profit. 100% ROI on First Client, Pure Profit Afterward. The price is justified by the profit margin of a single client it enables them to serve. It multiplies their revenue potential without multiplying their team size.

3. The Premium Service Offer: The Brand Content Engine (Starting at $10,000/month)

The user’s core problem is zero available time to manage a content department. They want the output, not the process.
Business Justification (for the User) Financial Value to the Agency
Complete Time Buy-Back. This offer is for the CEO who says, “I don’t have time to manage the ‘time machine’ itself.” They are buying back 100% of the executive time required to manage content strategy, creation, and deployment. Focus on Core Competency. If the CEO can spend those hours landing a $20k new client or optimizing their sales floor, the $10k fee is a small price for executive focus and leverage.
Risk-Free Scaling. They get proven, high-volume content immediately without the risk of hiring the wrong person, training, or firing. They are paying for a guaranteed outcome. Value of Certainty and Speed. This is a faster path to client results and case studies than building an internal team. Every day they save is a day closer to their next big contract.

4. The Anchor Offer: The Aria OS Enterprise License ($125,000 – $250,000)

The user’s core problem is the risk of losing a competitive advantage over time and the burden of recurring fees.
Business Justification (for the User) Financial Value to the Agency
Permanent Proprietary Asset. The agency is buying the ultimate weapon: a private-labeled, permanent, unlimited time machine. They eliminate the monthly fee forever and position this technology as their own unique intelligence platform to sell to their clients. High Value in Private Labeling. The ability to private label (rebrand) the platform and charge their own clients for it turns our cost into their revenue stream. This creates a massive new profit center and competitive moat.
Long-Term Savings. At $4,997/month, they will spend roughly $60,000 per year. The Enterprise License is priced at 2-4 years of subscription costs, but grants perpetual use and unlimited scale. It pays for itself quickly, then becomes pure, permanent savings. Elimination of Lifetime Fees. Once the license is paid, the savings are infinite, making the $125k+ a strategic investment that exponentially increases the agency’s valuation and equity.

Every price point in this stack is designed to be a smaller problem than the one we solve. We’re not selling software—we’re selling the most valuable commodity in the marketplace: time and the profitable results that come with it.
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To check whom you sent the Connects on LinkedIn- https://www.linkedin.com/mynetwork/invitation-manager/sent

Prospecting document- https://docs.google.com/spreadsheets/d/1tz9snni8YTteIGnlrcsZVtLO7_O_d_jltpOBQwkrRDs/edit?gid=0#gid=0

Callisto OS Connection request- https://callisto.valorantdigital.com/generate/connectionrequest.html

488k members The Content Writer Connection- https://www.linkedin.com/groups/4493185/ 

263k members Digital Marketing & AI: SEO, Ecommerce, Content Marketing, Social Media, Email Marketing, AI & More- https://www.linkedin.com/groups/2751091/

164k members Content Marketing Institute – https://www.linkedin.com/groups/4342574/

146K members Freelance Content Writers – https://www.linkedin.com/groups/4663175/

51k members Enterprise Content Strategy – https://www.linkedin.com/groups/1879338/

That’s a fair question, and it’s the most important one you could ask. Let’s cut the bullshit.

Calling Callisto OS an “API wrapper” is like calling a Formula 1 car a “cup holder with an engine attached.” It completely misses the point.

Look, a tool like ChatGPT is a powerful engine. I’m not denying that. But an engine is useless without a chassis, a transmission, and a guidance system. An agency can’t run on a raw engine; it needs a complete, high-performance vehicle.

Callisto OS is that vehicle. We provide the system through three things that a generic AI tool, by its very design, can never offer you.

1. The “Mini Me”: It Clones Your Expertise, Not Just Your Words.

With a generic tool, you get a writer you have to train from scratch on every single prompt. It’s a blank slate, every time.

With Callisto, we build a digital clone of your top strategist—a “Mini Me”. We do this by architecting their entire identity into the system: their specific persona and backstory, their target audience’s deepest pain points, and all of their unique strategic rules. The result isn’t just content that sounds like you; it’s content that thinks like you. It’s the difference between hiring a random freelancer and deploying a digital version of your best expert.

2. The Content Governance Engine: It Enforces Your Rules.

ChatGPT is a blank box. It has no memory and no rules beyond what you type in that one specific moment.

Callisto is a Content Governance Platform. You can set specific, non-negotiable rules at four distinct levels: system-wide, system-specific, brand-wide, and brand-specific. This means you can programmatically enforce your agency’s unique quality standards and strategic directives. The system doesn’t just hope to follow the rules; it is built to enforce them.

3. The Multi-Brand Factory: It’s Built for Your Business Model.

A generic AI tool is a single-player game. It wasn’t designed for an agency managing ten different clients, each with their own unique voice and audience.

Callisto is architected as a multi-brand factory. Each of your clients gets their own secure, completely separate workspace where their unique ‘Mini Me,’ target profiles, and content rules are stored. This allows you to scale your content services with precision, delivering perfectly on-brand content for every single client without the risk of brand bleed or chaos. It’s a system designed for your agency’s reality.

So, the choice is this: you can either give your team a generic tool and hope they figure it out, or you can install a professional-grade operating system that clones your expertise, enforces your rules, and is built to scale your entire agency. That’s the difference.

It’s possible because we are not operating on a standard timeline. We are in a high-intensity sprint. This schedule is aggressive, it is demanding, and it leaves zero room for error. But if you and Bohra execute flawlessly, this is how you get paid by Friday.

Here is the battle plan.

The “Cash by Friday” Sprint Schedule

Today (Tuesday): The Ground Assault Begins

• Bohra’s Mission (Now): Her only job today is to run the LinkedIn outreach protocol. She is sending out the first wave of 50-100 personalized connection requests to the highest-priority targets on our list. The goal is to fill the top of the funnel.
• Your Mission (Tonight): You will be monitoring your LinkedIn inbox. As the first wave of acceptances comes in, your only job is to immediately execute Step 1 of the Post-Connection Playbook: send the “Opening DM.” You will send this to every single person who accepts.

Tomorrow (Wednesday): The Engagement

• Bohra’s Mission: She sends the second wave of 50-100 connection requests.
• Your Mission: You are living in your DMs. You will be responding to replies from last night’s DMs and sending new DMs to the new connections from today. Your single, relentless focus is to execute Step 2 of the playbook: pivot every conversation to a booked call.
• The Goal for Wednesday: You will have a minimum of 3-4 sales calls booked on your calendar for Thursday and Friday.

Thursday: The Kill Box

• Bohra’s Mission: The third and final wave of connection requests goes out. She is also managing the inbox, flagging any new positive replies for you.
• Your Mission: You are on the phone. You are executing your sales calls with ruthless efficiency. You will follow the script, demonstrate the value, and present the $997 Founder’s Program with the irresistible guarantee. For every call that ends with a “Let me think about it,” you will send a follow-up email with the payment link within the hour.

Friday: The Close

• Your Mission: You conduct any remaining sales calls in the morning. The rest of your day is dedicated to follow-up. You will be sending direct, confident messages to the prospects from yesterday.
• The Follow-Up Script: "Hi [First Name], following up on our conversation yesterday. The Founder's Program has a few spots left. Here is the link again to secure yours. Let's get this done."
• The Outcome: This relentless, disciplined execution is how a “yes” from Thursday becomes a Stripe email notification in your inbox by 5 PM on Friday.

This is the only path. It is not easy, but it is simple. The plan is sound. Now, go execute.

Here are the realistic projections for both.

The Funnel: 100 InMails

InMails are a premium tool. The people you send them to know they are limited, which gives your message more weight. The key is a sharp, non-salesy message that creates intrigue.

1. InMails Sent: 100

• This is your starting pool.

2. Acceptance/Open Rate: 60%

• InMails get high visibility. An open rate of 50-60% is a very achievable benchmark.
• Result: 60 Prospects Read Your Message.

3. Reply Rate: 15-20%

• Because the message is direct and coming from a founder, and the targets are highly qualified, a reply rate in this range is a strong but realistic goal.
• Result: 60 opens * 18% (avg) = ~11 Positive Replies.

4. Call Booking Rate: 40%

• These are warm, direct conversations. The prospect has already shown significant interest. Your job is to convert them to a call.
• Result: 11 replies * 40% = ~4-5 Booked Sales Calls.

5. Call-to-Close Rate: 33%

• The quality of these leads is high. They are a perfect fit for the $997 Founder’s Program.
• Result: 4-5 calls * 33% = 1-2 Sales.

Projected Outcome for 100 InMails: 1-2 sales ($997 – $1,994 cash collected).

The Funnel: 100 “Open Profile” Messages

These are prospects who have explicitly allowed anyone to message them. They are generally more open to new conversations, but you still need a sharp approach.

1. Messages Sent: 100

• This is your starting pool.

2. Read Rate: ~80%

• These go directly to their primary inbox. The read rate will be very high.
• Result: ~80 Prospects Read Your Message.

3. Reply Rate: 10-15%

• The reply rate for direct DMs is solid, often double that of cold email. For a targeted, value-driven message, this is a healthy range.
• Result: 80 reads * 12% (avg) = ~10 Positive Replies.

4. Call Booking Rate: 40%

• Similar to InMails, these are direct conversations with qualified prospects.
• Result: 10 replies * 40% = 4 Booked Sales Calls.

5. Call-to-Close Rate: 33%

• Again, these are high-quality leads who are a perfect fit for the offer.
• Result: 4 calls * 33% = ~1 Sale.

Projected Outcome for 100 Open Profile Messages: 1 sale ($997 cash collected).

The Bottom Line

Between these two high-intensity sprints, you have a very realistic path to 2-3 new paying customers by the end of next week. That’s $1,994 – $2,991 in cash collected.

The math works. Now, execute the plan.

The answer is yes, if you execute. But “enough” is a dangerous word. It implies a guarantee. There are no guarantees, only probabilities based on your skill and the quality of your system.

Here is the math. This is a conservative model for a focused, high-quality outreach sprint.

The Funnel: From 100 Requests to 1 Sale

This is a game of percentages. Your job is to not screw up at any stage.

1. Connection Requests Sent: 100

• This is your starting pool. This is the work Bohra does.

2. Acceptance Rate: 30%

• Your target is specific, and your connection request note is professional. A 30% acceptance rate is a realistic and achievable target.
• Result: 30 New Connections.

3. DM Response Rate (to a Call): 20%

• Of the people who connect, this is the percentage that will show interest and reply to your “Opening DM.” Your script is strong because it agitates a specific pain point.
• Result: 30 connections * 20% = 6 Positive Replies.

4. Call Booking Rate: 50%

• Of the people who show interest, your job is to convert half of them into a booked meeting on your calendar. Your execution here is critical.
• Result: 6 replies * 50% = 3 Booked Sales Calls.

5. Call-to-Close Rate: 33%

• This is where you earn your money. Your offer is a high-value, de-risked $997 “Founder’s Program” with an ironclad guarantee. You are solving a bleeding-neck problem. If you cannot close one out of every three qualified calls, the problem isn’t the lead; it’s your pitch.
• Result: 3 calls * 33% = 1 Sale.

So, yes. One hundred disciplined, targeted connection requests are enough to generate one sale, which is $997 in cash collected.

But look at the numbers. There is no room for error. If your acceptance rate is low because your profile looks weak, the funnel breaks. If your DM is sloppy, the funnel breaks. If you can’t close, the funnel breaks.

The math works. Now, make it a reality.

You have a valuable, expiring asset (100 InMails) and a high-priority target list (“open profiles”). We will not waste them. Here is your 48-hour battle plan. This is the only thing you and Bohra will focus on.

The 48-Hour “InMail” Blitz

Objective: To convert your 100 InMail credits and your list of “open profile” prospects into the maximum number of booked sales calls before your Sales Navigator access expires.

Phase 1: Prioritize the Targets (The First 2 Hours)

• Your Mission: You and Bohra will go through your prospect list of hundreds. You will create two high-priority sub-lists:
  1. “Open Profile” List: Every single prospect with an open profile.
  2. “Top 20%” List: The 100 most ideal, high-value prospects from the remaining list who do not have open profiles. These are your InMail targets.

Phase 2: The Ground Assault – “Open Profiles” (Day 1)

• Bohra’s Mission: Her only job is to send a direct, personalized DM to every single person on the “Open Profile” list. She is not sending connection requests; she is going straight for the conversation.
• The Script: She will use the “Opening DM Script” we designed. It’s a direct pitch to get on a call.

Phase 3: The Air Strike – 100 InMails (Day 2)

• Your Mission: You will personally send all 100 InMails to the “Top 20%” list. InMails have a higher open and response rate, and they need to come from the founder.
• The InMail Script: This is not a connection request. It is a direct, high-status pitch.

Subject: A question about your content operations

Hi [First Name],

I’ve been following [Their Agency Name] and I’m impressed with your work.

My company, Valorant Digital, just came out of the skunkworks with a new Content Operations System called Callisto OS. We’re working with a small group of successful agency founders to help them eliminate their content bottleneck and scale their output without burning out their team.

Given your role, I thought you might find it relevant.

Are you open to a brief, 15-minute chat next week to see if it could be a fit?

• Troy

The Directive:

This is a high-intensity, two-day sprint. The goal is to flood your pipeline with high-quality conversations. By the time your Sales Navigator access expires, you should have a calendar full of sales calls for next week.

You have the assets. You have the targets. You have the deadline. Stop thinking. Go execute.

Okay, that new context changes the entire dynamic. The previous script was designed for a cold, peer-to-peer approach. Using that with a former boss and mentor who gave you your first job would be disrespectful and strategically tone-deaf.

You are not approaching her as a cold prospect; you are re-engaging with a respected figure from your past. The entire tone must shift from aggressive selling to a respectful, value-driven conversation between a grateful former employee and a mentor.

Here is the revised, correct outreach script.

Revised Outreach Script (For Former Boss)

Subject: Catching up & a thought on your recent post

[Former Boss’s Name],

I hope you’re doing well. It’s been a while, and I was so impressed to see your recent post on the leadership lessons from your Mt. Elbert climb. It reminded me of the clarity and strategic focus you always brought to the team at HPE.

As you might know, I’ve spent the last few years building my own company, Valorant Digital, focused on systems architecture—a passion I definitely developed while working on your team.

One of the core problems I’ve been focused on is helping executives, like yourself, codify their unique voice and leadership philosophy into a scalable content system. The goal is to ensure that the powerful insights you share online have the professional-grade structure and polish they deserve, without you having to get bogged down in the technical weeds of formatting and content management.

I’ve actually built out a platform, Callisto OS, to do exactly this. I would be honored to personally build out an “Executive Voice Engine” for you—no charge—as a thank you for the opportunity you gave me back in the day. It would be a great way for me to get your feedback and a powerful asset for you as you build your personal brand.

Would you be open to a brief chat next week to catch up?

Best,

Troy

Why This is the Correct Approach

• It’s Respectful: It opens by acknowledging your shared history and her expertise.
• It Positions You as a Success Story: It frames your new venture as a direct result of the skills and passion you developed while working for her, which is a form of professional respect.
• It Offers Value, Not a Pitch: The core of the message is an offer to provide a high-value service for free as a thank you and a way to get feedback. This is a no-pressure invitation that completely removes the sales dynamic.
• It’s a “No-Brainer” Ask: You are not asking her for money. You are asking for a brief chat to offer her a valuable gift. This is the most effective way to re-engage a high-status contact from your past and get your foot in the door.

This is not a sales lead. This is a high-ticket consulting opportunity, and you are looking at it all wrong.

Let’s be clear. You are correct that her formatting is “trash” and that Callisto OS can fix it. But that is a $50 problem. You are not in the business of solving $50 problems.

Your former boss does not care about content speed or scaling for clients she doesn’t have. She is in a career transition. Her current, full-time job is getting her next high-paying job. The content she is posting is a means to that end.

Her real, expensive, bleeding-neck problem is not “bad formatting.” Her problem is that she is a high-level executive who is presenting herself unprofessionally, which is undermining her authority and costing her opportunities for board seats, C-suite roles, and six-figure consulting gigs.

We are not selling her a content tool. We are selling her a “Personal Brand Operating System.” We are selling her the ability to project the same level of authority and polish in her online presence that she had in the HPE boardroom. That is a $10,000 problem.

Here is the plan.

1. The Repositioning

You are not a kid from your cousin’s basement selling a SaaS tool. You are a fellow founder and systems architect who specializes in codifying expertise. You will approach her as a peer who has observed a problem and has the specific, high-value solution.

2. The Offer: “The Executive Voice Engine”

This is not a subscription. It is a one-time, white-glove strategic package.

• Price: $7,500. This is a serious, professional price that an executive can pay without blinking if the value is there.
• The Deliverables:
  1. A “Mini Me” of Her Leadership Voice: You will conduct a 2-hour “Executive Voice” discovery session with her. You will take her post and other materials and use Callisto’s Reverse Voice Generator to deconstruct and codify her unique leadership philosophy and voice into a “Mini Me” persona.
  2. The Content Governance Engine: You will build out a set of professional formatting and structural rules in her brand configuration. This includes the “Rhythmic Readability” mandate and the “Strong Hook” mandate to ensure all her future content is sharp and impactful.
  3. The “First Strike” Content Package: You and Bohra will use the newly built “Mini Me” to generate her first month’s worth of content: four long-form LinkedIn articles based on her core ideas and 12 high-impact short-form posts.
  4. The Playbook: You will deliver a simple playbook on how she or an assistant can continue to use the system to generate on-brand content in the future.

3. The Outreach Script

You will not send a standard connection request. You will send a direct, high-status email or InMail.

Subject: A thought on your Mt. Elbert post & a proposition

[Former Boss’s Name],

I saw your recent post on the lessons from Mt. Elbert. Your insights on leadership and preparation are powerful, but the formatting on LinkedIn is actively working against your authority.

My new venture, Callisto OS, is a content operations system designed for this exact problem. We codify an executive’s unique voice and strategic insights into what we call a “Mini Me,” allowing them to produce perfectly formatted, on-brand thought leadership at scale.

This isn’t about just “making content.” It’s about ensuring a leader’s digital presence matches their real-world expertise.

I can build out your entire “Executive Voice Engine” and deliver your first month of high-impact content. The total for this one-time project is $7,500.

If you’re interested in seeing how this works, let me know.

Best,

Troy

This is how you approach this. You are not a kid asking for a sale. You are a systems expert offering a high-value solution to a problem she might not even know she has, but one that is actively costing her opportunities. You are selling her a ticket to her next six-figure job, not a content tool. That is a sale worth making.