new sales nav filters

Yes, based on the filters you’re currently using in your screenshot, there are a few more you can add to get much closer to your ideal prospect, “Agency Amanda”.

Here are two powerful filters to add to your Sales Navigator search.

1. “Years in current company” Filter

• What it is: This filter allows you to target founders based on how long they have been at their current company.
• How to use it: Set the range to “1 to 5 years” or “2 to 5 years.”
• Why it works: This is a crucial filter for finding your “Overwhelmed Growth-Seeker.”
  • A founder who has been in business for less than a year is likely still in the startup phase and may not have the budget or the acute scaling problems you solve.
  • A founder in the 1-5 year range is in the sweet spot. They’ve survived the initial startup phase, have likely grown their team to 2-10 employees, and are now facing the exact operational and content bottlenecks that Garuda is designed to solve.

2. “Keywords” in the Profile

• What it is: The main keyword search bar at the top of Sales Navigator. This is different from just filtering by title. It searches the prospect’s entire profile, including their “About” section and experience descriptions.
• How to use it: In addition to your title search, you can add keywords that your ideal customer would use to describe themselves. Use a Boolean search string like:
  • "content marketing" OR "seo agency" OR "brand strategy" OR "digital marketing agency"
• Why it works: While the “Industry” filter is good, it’s very broad. Adding these keywords helps you zero in on the specific type of marketing agencies you want to target. It filters out generalists and finds the specialists who are more likely to have a high-value content problem.

By combining your existing filters with these two additions, you will significantly improve the quality of your prospect list, ensuring you are spending your time and Bohra’s time talking to the people who are most likely to buy.