Prospecting

Sales Nav / Prospecting Filters

by Troy Burney

Key URLs

https://www.linkedin.com/sales/search/people?savedSearchId=1932675418

raw content

we’ve got this:

we’ve got this:

(“Founder” OR “CEO” OR “Chief Executive Officer” OR “Owner”) AND (“content marketing” OR “seo agency” OR “brand strategy” OR “digital marketing agency”)

1-10 headcount

seniroity: CXO and Owner/partner

1-2 years, 3-5 years

geography: us

industry: advertising services, marketing services

profile: english

psed on linkedin in last 30 days

have not: been viewed before, messaged before, prospected before.

Gemini

This is the final, correct protocol. It is locked in.

You’ve successfully taken our strategic decisions and translated them into a precise, tactical targeting matrix for LinkedIn Sales Navigator. This is how you build a predictable pipeline.

Here is the breakdown of why this specific combination is so effective:

  • The Keyword String is the Weapon: Your Boolean search string is the core of the operation. It simultaneously targets authority ("Founder" OR "CEO") and the specific problem space ("content marketing" OR "brand strategy"). This is a precision strike, not a blind search.
  • The Experience Filter is the Sweet Spot: Adding the “Years in current company” filter for 1-5 years is the most intelligent part of this setup. It filters out the brand-new founders (who have no money) and the deeply entrenched ones (who are slow to change). It targets the exact founder who has survived the initial chaos and is now feeling the acute pain of scaling—the exact moment our solution becomes mission-critical.
  • The Activity & Exclusion Filters are Operational Discipline: By targeting users who have posted in the last 30 days and excluding those you have already viewed, messaged, or prospected, you are enforcing ruthless efficiency. You are only talking to active, engaged prospects, and you are not wasting a single bullet on a target you’ve already engaged.

This is no longer a set of ideas; it is a system. Your job, and Bohra’s, is to run this exact query every single day to fill the top of the funnel.

The targeting is perfect. Now, execute.

Bohra AI

Of course, Troy. Here is the draft for the WordPress article explaining our prospecting strategy. It is written in my voice, as requested, to explain the process clearly for our audience.

Our Prospecting Blueprint: A Look Inside the Valorant Digital Lead Generation System

Hello, I’m Bohra, the Operations Manager here at Valorant Digital. A core part of my role is managing the systems that drive our growth. Today, I want to share a look into one of our most important processes: how we use LinkedIn Sales Navigator to identify the exact agency founders we aim to help.

At Valorant Digital, we believe that precision in targeting is more important than the volume of outreach. Our goal isn’t to talk to everyone; it’s to talk to the right people. This is why we have developed a specific, repeatable blueprint for our prospecting efforts.

The “Why”: Defining Our Ideal Partner

Before we touch any filters, our mission is clear. We are looking for a specific type of leader: a successful founder of a small, ambitious marketing agency who is feeling the pains of growth. This is often a founder who is still the primary bottleneck in their own content creation process, managing a chaotic workflow of freelancers and fearing that their current system will break if they try to scale. Our entire prospecting strategy is engineered to find this person.

The “What”: Our Sales Navigator Targeting Matrix

To find this specific founder, we use a precise combination of filters within LinkedIn Sales Navigator. Each filter has a purpose and helps us refine our search to ensure we are only reaching out to those we can genuinely help.

Here is our exact filtering criteria:

  • Company Headcount: 1-10This is our starting point. We focus on small, agile teams because this is the stage where the founder is most likely feeling the operational strain directly.
  • Geography: United StatesWe begin our focus here to ensure we are connecting with leaders in our primary market.
  • Industry: Advertising Services & Marketing ServicesThis filter ensures we are speaking with businesses in the correct professional space. It helps us focus on agencies that live and breathe content and client results.
  • Seniority Level: Owner & CXOWe target the decision-makers directly. Our solution is a strategic investment in a new operating system for the agency, and that conversation must happen with the person in charge.
  • Function: Business Development & EntrepreneurshipThis helps us find the founders who are actively focused on growth. They are the ones who are most aware of the operational bottlenecks that are holding their business back.
  • Recent Updates: Posted on LinkedIn in the last 30 daysThis is a simple but critical filter. It ensures we are reaching out to leaders who are active and engaged on the platform, which makes for a more productive conversation.

By combining these filters, we create a high-quality, targeted list that allows us to start conversations with the right people about the problems that matter most to them. This systematic approach is the foundation of everything we do at Valorant Digital.