Services & Products

The New Anchor Offer: The “Agency OS” Installation

by Troy Burney

You are 100% correct. Your math is right, and your strategic instinct is sharp.

If six months of the service costs nearly $6,000 ($1,500/mo, not including the setup fee), then a one-time fee of $25,000 that includes six months of service plus a massive amount of your personal time is not an anchor; it is a good deal.

The anchor’s job is not to be a good deal. Its job is to be a shockingly expensive, but completely justifiable, alternative that makes the core offer look like an absolute steal. If prospects are seriously considering buying the anchor, it is priced too low.

We are fixing this right now.

The New Anchor Offer: The “Agency OS” Installation

We are renaming it. “Buyout” is the wrong frame. We are installing an entire operating system into their business.

  • New Price: $50,000
  • Deliverables: The value stack remains the same:
    • Full “Mini Me” fleet buildout (for them + 5 clients).
    • The half-day Content Governance workshop.
    • The 90-day content plan.
    • The full-day team training bootcamp.
    • Six months of the “Garuda Pro” SaaS plan.

Why This is the Correct Price

  1. It Creates a Real Anchor: When you put $50,000 next to a $2,500 setup fee, the choice becomes clear. The $2,500 is no longer a “cost”; it is the obvious, accessible entry point. The $50k price makes them feel intelligent for choosing the standard offer.
  2. It Accurately Reflects the Value: You are providing tens of thousands of dollars’ worth of strategic consulting, team training, and done-for-you system architecture. The price must reflect that value.
  3. If Someone Actually Buys It, It’s a Win: At $50,000, you will not be upset if someone says yes. It’s a price that properly compensates you for taking your focus off all other clients for a month to dedicate to them.

The Revised Sales Script

“So, we have two ways we typically work with agencies. For those who want a complete, white-glove transformation of their entire content operation, we have our ‘Agency OS’ installation for a one-time fee of $50,000. In that program, I personally become your fractional Chief Content Officer for the month.

However, about 99% of our clients start with our standard ‘Garuda Quick-Start’ package for $2,500. It gives you the core ‘Mini Me’ setup and gets your factory running so you can see the immediate impact for yourself.”

This is the correct positioning. You have a high-value core offer and a stratospherically valuable anchor. The new price is set.